Friday, April 21, 2017
BioInc incubator on the campus of New York Medical College.
Presenting Two Critical Ways to Enhance Your Brand and Its Visibility: 1) Jumpstart Your SEO Knowledge; and 2) What to Bring to a Meeting with your IP Attorney
Hosted By: BIOINC@NYMC
8:00AM: Breakfast+Networking; 8:30AM: Program Begins
SPONSORED BY: LEASON ELLIS | MORGAN STANLEY
Note: Cost for this event: $15, includes breakfast, Q+A, and networking.
Address: (Click for Google Map) 7 Dana Road. Valhalla, NY 10595
Moderator: Dan Potocki, who brings together startup founders, technologists, corporate innovation teams, entrepreneurs, and investors to network, collaborate, and co-create. Dan also runs the Westchester Tech Meetup event series, and is involved in developing investment and educational initiatives for entrepreneurs and teams.
Jumpstart Your SEO Knowledge: David Hoffman
Getting good search engine ranking can make or break a business. But Google and the other search engines are
continually refining the algorithms they use to determine how a site should appear. Learn today’s key SEO components to help your site get the Google ranking it needs!
David Hoffman is the founder of Search Smart Marketing, whose core operating principle is to deliver superior client service and results by effectively integrating technology, strategy and project management. Clients include leading national brands such as AutoNation, CARFAX, Bugaboo Strollers and First Capital, as well as small and mid-size businesses from a wide range of industries including publishing, real estate, education, healthcare, finance, and technology.
Prior to forming Search Smart Marketing in 2005, David Hoffman was VP/Managing Director for Wahlstrom Interactive, whose clients included Enterprise Rent-a-Car, GE, Hilton Hotels, Nestle Waters and other category-leading brands.
David is an Adjunct Professor at both Fordham University and Purchase College, teaching Search Marketing in their Digital Advertising programs. Honors include:
- 914 INC Magazine as a “Name You’ll Need to Know in 2013”
- Selected for 2013 Goldman Sachs 10,000 Small Businesses program